PCNA MARCH 2023–present
MICHAEL POIGNAND, Creative DIRECTOR
CHALLENGE: announce THREE distinct, SIMULTANEOUS CAMPAIGNS with video,
EACH WITH THEIR OWN UNIQUE LOOK & FEEL.
introducing givee select. collaboration with windy films.
beyond LAUNCH ANIMATION. COLLABORATION WITH ripe concepts.
PROUDPATH 2024-UPDATE. COLLABORATION WITH WINDY FILMS.
Trends 2024 lookbook highlights and launch
LOVEPOP MARCH 2020–December 2022
michael poignand, Senior creative director
Matt Faria, photographer; isabella lo, Kathie zhang, and Leah Sweitzer, designers
HIGHLIGHTS from Lovepop's halloween campaign
Mother's Day multi, 5/21 |
pride multi, 6/22 |