PCNA 3/2023–12/2024
Michael Poignand, Creative Director
Polyconcept North America (PCNA), headquartered in New Kensington, PA, is a leading supplier in the promotional products industry, offering a vast selection of customizable hardgoods and apparel. Operating brands such as Leed’s, Bullet, Trimark, JournalBooks, ETS Express, and Spoke Custom, PCNA provides products from over 50 retail partners, emphasizing eco-friendly materials.
Introducing GIVEE Select
In this collaboration with Windy Films, I served as Producer, Co-Writer, Casting, and In-House Creative Lead.
Our objective was to showcase PCNA's solution to the common challenges distributors encounter.
Launching the Givee Select platform generated $2M in first-year revenue and over 2000 MQLs.
Beyond
I engaged Ripe Concepts to support PCNA in rebranding 'World Source.' The goal was to introduce new capabilities and three distinct service offerings within its fully customizable promotional products division. I collaborated closely with Ripe, developing the concept, art-directing the animation (product, character, and background), and casting/directing the voiceover.
PCNA ProudPath
Windy Films returned to help me bring PCNA’s ESG initiative, ProudPath, to life. We filmed on location at the warehouse, corporate offices, and surrounding community in New Kensington, PA, capturing an authentic look at PCNA’s corporate culture and local impact. This project is a great example of a high-production-value story achieved on a lean budget.
See if you can catch my voice in the VO—plus, I served as Producer, Co-Writer, and In-House Creative Lead (and even made a cameo!).
|
Selections from PCNA's 2024 Holiday Digital Catalog.
|
PCNA 2024 Holiday Launch Collateral
|
PCNA's Trends 2024 Lookbook and Activation. Alan Adams, Photographer
Elevate Industrial Teaser. Melanie Wieland, Photographer
Elevate Site Experience |
Elevate Sales Flyers |
Lovepop 3/2020–12/2022
Michael Poignand, Senior Creative Director | Matt Faria, Photographer
Lovepop is dedicated to creating one billion magical moments through its unique, intricately designed pop-up cards and gifts. Combining imagination with engineering, Lovepop offers a wide range of 3D paper art for every occasion, aiming to make each celebration extraordinary.
Highlights from Lovepop's Fall '22 Campaigns | Click to see the Fall Concepts
|
|
|
|
Paid Social Acquisition Videos
Holiday Truck
In this collaboration with Ready Set, I commissioned the score and jingle from David Reiffel, secured the agency partnership, developed color and photo guidelines, finalized casting selections, and crafted all titles and supers.
Rue Gilt Groupe 10/2019–3/2020
Samantha Dulac, Creative Director; Michael Poignand, Senior Creative Manager
Click to view companion deck for above video
Click to view: Rue Lala's 2019 Holiday Direction | 2020 Q1 Direction
TOTH+CO 8/2013–9/2019
TOTH CLIENT: G.H. Bass & Co.
Wendy Bown Krupicka, Creative Director; Michael Poignand, Studio Manager/Designer
TOTH CLIENT: Brahmin
Wendy Bown Krupicka, Creative Director; Michael Poignand, Studio Manager/Designer
TOTH CLIENT: Hickey Freeman
Sam Kelly, Art Director; Michael Poignand, Studio Manager, Designer
TOTH CLIENT: Hyatt Hotels
Park Hyatt, Grand Hyatt, Hyatt House, Hyatt Place
Karen Hite, Creative Director; Michael Poignand, Studio Manager, Designer
TOTH CLIENT: Keds
Karen Hite, Creative Director; Michael Poignand, Studio Manager, Designer
TOTH CLIENT: The Original Muck Boot Company
Anthony Shea, Creative Director; Michael Poignand, Studio Manager, Designer
TOTH CLIENT: Timex
Karen Hite, Creative Director; Michael Poignand, Studio Manager, Designer
TOTH CLIENT: Wrangler
Anthony Shea, Creative Director; Michael Poignand, Studio Manager, Designer
New Balance 4/2013–8/2013
Scott Sutherland, Creative Director; Michael Poignand, Designer
Tiffany & Co. 11/2010–4/2013
Dave Westfall, Studio Director; Michael Poignand, Designer
AgencySacks 4/2010 – 10/2010
Andrew Sacks, CEO; Michael Poignand, Presentation Designer
